I make complex things clear, compelling, and done — because judgment matters more than seniority.
Livy Tang
Selected Works
What I have made happen speaks more directly than what I can do — a brand IP built from 0 to 1, a 600-person government-enterprise conference, and a series of urban industry analysis.
2020 – 2022 · 0→1 PM · Group-level science communications IP
Built a group-level science-communications IP from scratch and ran it for three years, establishing a content system for scientists and cross-sector guests and distilling a methodology.
Read original2025 · Full-ownership PM · 600-person government-enterprise conference
Quzhou’s annual flagship industrial-investment conference; as the core executive lead on the vendor side (Nanfang Finance), managed the full lifecycle.
Read originalJul 28, 2025 · Wence · Nanfang+
Covers Shenzhen’s ~94.08 km² and 40 clusters, and the headquarters-economy defenses built over 17 years of policy iteration.
Read originalWhat I Solve
These are the problems where I can contribute the most.
For unclear positioning, scattered narrative, and unsystematic content — building a clear brand narrative and a sustainable content engine.
For recurring public-opinion flare-ups and slow response at critical moments — building assessment, contingency, and rapid-response mechanisms to reduce reputational risk.
For earnings seasons, IPOs, and market-value management — turning specialized capital language into effective public communication.
For high-profile summits, investment-promotion events, and forums — end-to-end operations and risk control for steady, reliable delivery.
Behind this are five long-trained capabilities.
Experience
Several roles, one through-line — figure things out, then get them done.
Covered central ministries and key policy areas for years, including four consecutive National Two Sessions, stationed across the State Council Office and the education, transport, cyberspace, industry & IT, intellectual property, and defense beats, building a government-academia-industry source network and a layered "policy–industry–public reaction" method of observation. Averaged 300+ pieces a year across investigative, profile, feature, in-depth, and political-analysis formats. In 2019, asked a question at the State Council Information Office National Day 70th-anniversary press conference. Recipient of the Nanfang Daily News Award and the Ministry of Education Outstanding Beat Reporter award, among others. What stayed with me is not only the writing, but a long-term observation of how policy, organizations, industries, and society operate — and the ability to judge and distill quickly within complex information.
Responsible for group reputation management, public-opinion risk assessment, corporate image and brand narrative, and the planning and delivery of key projects. Took part in major public-opinion handling and forward-looking reputation-risk assessment, deconstructing how the company was perceived across issues and public contexts, and designing long-term communication strategies. Built the science-communications IP "X-Talk" from 0 to 1, running the content and operations system for scientists and cross-sector guests for three consecutive years; contributed to the personified narrative of philanthropic brands and the tone-setting of group-level events, managing eight-figure budgets and coordinating four-plus agencies and multiple internal teams. Completed the shift from "explaining the outside world" to "managing how an organization is understood by it."
Moved into government-affairs research and policy participation, leading research projects on the digital economy, the low-altitude economy, and adolescent mental health, producing multiple research reports and policy recommendations — bringing a frontline reporter’s powers of observation into policy research.
Built the product system, pricing strategy, and delivery standards, turning media content and communications capability into scalable, repeatable commercial services. Around capital-market value communications, share of voice, precise reach, and Xiaohongshu-driven acquisition, established a closed loop of "custom strategy – content production – omni-channel distribution – results review," pushing the shift from project-based work to productization. Lead full-scope consulting and project management for core clients, serving listed companies, leading investment institutions, and unicorns, drawing on an understanding of capital-market rules, regulatory context, investor concerns, and communications needs to deliver diagnosis–strategy–execution. Moving from "content and communications expertise" toward "understanding clients, designing products, and owning commercial outcomes."
How I Work
Over the past decade I have changed roles and settings, but three things have never changed.
Good content starts with good judgment.
Over the years I have written profiles, investigations, opinion pieces, and in-depth features, and produced livestreams, short and long videos, H5 interactives, and research reports. From breaking news to long-form, I make sure I understand a thing first, then decide how to express it.
Ideas matter. So does delivery.
Five years in marketing & PR at Tencent, building brand IPs from 0 to 1. I have run eight-figure budgets, cross-department collaboration, and multi-agency management, delivered eight-figure online and offline projects, and served as PM for a 600-person government-enterprise event — owning the final result.
The key to getting things done is usually people.
I have long worked with media, companies, government, academia, and people from many professional backgrounds, moving between contexts and organizing scattered people and information. Outside work I read sociology, anthropology, political science, and literature, always asking “why do people think this way, and why do things happen this way” — which gives me insight and judgment.
To see my work, head to "Works" in the menu
Go to Works